How can Podiatrists use Video Marketing to Promote their Clinics?

PodChatLive is the once weekly livestream for the regular training of Podiatrists together with other clinicians that could be involved in some of the subject areas that they cover. The stream goes out live on Facebook and after that is later added to YouTube to get it out to a lot more people. Every single live show includes a different guest or number of guests to discuss a unique area every time. Questions are answered live by the hosts and guests while in the live on Facebook. There's even a PodCast recording of every single episode on iTunes and also Spotify and the other popular podcast places. They've created a sizeable following which is increasing. PodChatLive is regarded as one of the ways whereby podiatrists may get free continuing improvement hours that is a requirement in quite a few locations.

Among the topics that the livestream covered was online video marketing for podiatrists. Social video marketing or marketing oneself along with your practice through videos has started to become a popular topic and so many clinics are doing it. Podiatrists are getting involved in video promoting. The episode of PodChatlive which discussed this theme had 3 expert podiatry practitioners who are making good use of online video marketing. In that show the hosts had been joined by David James, The Foot and Leg Magician coming from the United Kingdom, Melissa Zacharia coming from Pod Fit Podiatry in Adelaide, Australia and Jonathan Tomines, The Toe Bro from TorontoCanada. These podiatrists offered their ideas and experiences on creating Podiatry videos to advertise the profession. These podiatrists talked through a lot of the primary hurdles and concerns many people have before beginning to create videos as well as the likely benefits to both the individual and to the podiatry profession of making videos. They also discussed how you can make them and the gear essential and where to consult with to find inspiration for generating making videos and how do overcome unfavorable feedback.

Social Media Marketing for Podiatry Clinics

Social media is am essential component of any business’s marketing strategry, so it was not surprising that an episode of the livestream show for Podiatrists, PodChatLive would devote an episode to social media marketing for podiatry busineses. PodChatLive is a weekly lives trema of Facebook that is hosted by Craig Payne from Australia and Ian Griffiths from England. They have a different guest on for each episode and discuss a wide range of topics, answering questions that are posted on the Facebook feed. At the consclusion of the live, the recorded version is loaded to YouTube and the audio versions uploaded as a podcast.

For the PodChatLive episode on social media, they had a discussion with Jill Woods and they talked about why health professionals often see marketing as a dirty word, and Jill gave some good information on the way we can re-frame this and use it for the good of the podiatry profession. They also talked about the pros and cons of social media and discussed some of the different social media platforms available and how to use them, and ultimately how they can be used for good by all. There was also a discussion on how the professional/governing bodies could or should use social media. Jill Woods first worked in marketing back in 1988, long before the internet came into existence and before she had ever heard the word podiatry. Since then she has worked in a number of marketing specific roles and also trained as a podiatrist before working as an associate in a podiatry practice and then running her own private practice. Jill has widely lectured on and about podiatry. She has since gained a Masters in adult training & education and started five different online and offline businesses in an attempt to find something that would fit with her nomadic life as a military wife.