How can Podiatrists use Video Marketing to Promote their Clinics?

PodChatLive is the once weekly livestream for the regular training of Podiatrists together with other clinicians that could be involved in some of the subject areas that they cover. The stream goes out live on Facebook and after that is later added to YouTube to get it out to a lot more people. Every single live show includes a different guest or number of guests to discuss a unique area every time. Questions are answered live by the hosts and guests while in the live on Facebook. There's even a PodCast recording of every single episode on iTunes and also Spotify and the other popular podcast places. They've created a sizeable following which is increasing. PodChatLive is regarded as one of the ways whereby podiatrists may get free continuing improvement hours that is a requirement in quite a few locations.

Among the topics that the livestream covered was online video marketing for podiatrists. Social video marketing or marketing oneself along with your practice through videos has started to become a popular topic and so many clinics are doing it. Podiatrists are getting involved in video promoting. The episode of PodChatlive which discussed this theme had 3 expert podiatry practitioners who are making good use of online video marketing. In that show the hosts had been joined by David James, The Foot and Leg Magician coming from the United Kingdom, Melissa Zacharia coming from Pod Fit Podiatry in Adelaide, Australia and Jonathan Tomines, The Toe Bro from TorontoCanada. These podiatrists offered their ideas and experiences on creating Podiatry videos to advertise the profession. These podiatrists talked through a lot of the primary hurdles and concerns many people have before beginning to create videos as well as the likely benefits to both the individual and to the podiatry profession of making videos. They also discussed how you can make them and the gear essential and where to consult with to find inspiration for generating making videos and how do overcome unfavorable feedback.

How are plantar pressures measured?

Plantar pressure measuring is a method that is getting increasingly utilised in clinical practice. It's helpful to examine for things like how much force there may be underneath the feet, which could be vital to ascertain in people that have diabetes mellitus who are prone to a foot ulcer. Plantar pressures will also be used to help work out how people walk and how pressure shifts throughout the gait cycle. This is often valuable information to help clinicians prescribe and design foot orthotics. This really is such an fundamental problem that an episode of the live, PodChatLive was devoted to it. PodChatlive is a Facebook livestream which has two hosts plus a different invitee on each show where they discuss subjects of significance to podiatry and related subject areas. It's also uploaded to YouTube and as an audio podcast.

In that show, they discussed plantar pressures and pressure mapping with Dr Bruce Williams DPM from Indiana, USA. He is a Fellow and former President of the American Academy of Podiatric Sports Medicine and owner of Breakthrough Podiatry in NorthWest Indiana and has considerable expertise on plantar pressure measurements, pressure mapping in addition to their interpretation and clinical application. He makes use of both the in-shoe system and pressure mat devices in his clinic and has been doing so for almost 20 years now. He is well published on this subject in peer reviewed academic publications, so is well placed to talk about this issue. In the episode of PodChatLive they talked about what the centre of pressure can be and how it can be used clinically to determine what is happening. Additionally they talked about just how pressure information influences his clinical decision making, particularly foot orthotic design. They reviewed the pros and cons of in-shoe in comparison to the mat technology and then try to provide some advice to those who may be considering adding this type of service to their practice.

Why understanding pain is so important?

PodChatLive is the monthly livestream for the ongoing professional development of Podiatry practitioners as well as other people who could be interested in the range of issues which the show goes over. It is managed by Craig Payne from Melbourne, Australia and Ian Griffiths from England, United Kingdom. The stream is broadcast live on Facebook after which is later uploaded to YouTube. Each live show features a different individual or number of guests to discuss a unique topic of interest each time. Questions are answered live by the hosts and guests during the livestream on Facebook. There's also a PodCast version of each stream found on iTunes and Spotify and the other common podcast providers. They’ve developed a large following which is growing. The show is usually thought to be one of the methods by which podiatry practitioners might get no cost professional development points.

In episode eight, they reviewed the advancements in the pain sciences and also the complexness of pain with the physical therapist and pain educator, Mike Stewart. It became obvious that it's vital for us to grasp pain much better than we have in the past and doctors have to develop the competencies to efficiently convey this to their patients. The dialogue determined that pain is really a personal encounter. It is deemed an creation of the mind in response to real or perceived danger that has the objective of safeguarding us and getting us to switch our actions. Pain is contextual and it is affected by numerous factors. Mike Stewart is a physical therapist that functions as a Spinal Clinical Specialist for East Kent Hospitals University Foundation NHS Trust in the UK. He works full-time as a physiotherapist with more than 15 years practical experience taking care of complex, persistent pain disorders. Furthermore, Mike is a committed practice-based teacher devoted to delivering evidence-based instruction to a wide array of health care professionals, including podiatrists. Mike is currently undertaking an MSc in Clinical Education at the University of Brighton in the UK. He operates the Know Pain courses worldwide.

Social Media Marketing for Podiatry Clinics

Social media is am essential component of any business’s marketing strategry, so it was not surprising that an episode of the livestream show for Podiatrists, PodChatLive would devote an episode to social media marketing for podiatry busineses. PodChatLive is a weekly lives trema of Facebook that is hosted by Craig Payne from Australia and Ian Griffiths from England. They have a different guest on for each episode and discuss a wide range of topics, answering questions that are posted on the Facebook feed. At the consclusion of the live, the recorded version is loaded to YouTube and the audio versions uploaded as a podcast.

For the PodChatLive episode on social media, they had a discussion with Jill Woods and they talked about why health professionals often see marketing as a dirty word, and Jill gave some good information on the way we can re-frame this and use it for the good of the podiatry profession. They also talked about the pros and cons of social media and discussed some of the different social media platforms available and how to use them, and ultimately how they can be used for good by all. There was also a discussion on how the professional/governing bodies could or should use social media. Jill Woods first worked in marketing back in 1988, long before the internet came into existence and before she had ever heard the word podiatry. Since then she has worked in a number of marketing specific roles and also trained as a podiatrist before working as an associate in a podiatry practice and then running her own private practice. Jill has widely lectured on and about podiatry. She has since gained a Masters in adult training & education and started five different online and offline businesses in an attempt to find something that would fit with her nomadic life as a military wife.