Competition on the internet is growing stiffer and stiffer with thousands of websites being launched on a daily basis. The cutthroat struggle for internet visibility has seen search engine optimization (SEO) assume even greater significance.
It is all the more important for an e-commerce website because it is selling its products online and thus a good SEO strategy could considerably improve visitor traffic. This article provides the best SEO tips for optimizing your e-commerce website. You can also use nopcommerce plugin from https://nop-tech.com/ for optimizing your site.
Image Source: Google
A typical e-commerce website comprises of thousands of pages with new pages being added on a regular basis. On any page, search engines first look at the title and description tag followed by the content on that page.
Search engines absolutely hate duplicate content but many a time, webmasters are unaware to this aspect and replicate duplicate title and description tags.
So the first SEO plan of action that you need to take for an e-commerce website is to create unique title and description tags for any new pages that are being created. A set format for the title can be given as follows – Product Name, Category Name, Color (you could create your own format).
The same goes for the description tag. Webmasters can then be told to upload any new product pages following this format of tags. This then ensures that every page has a unique title and description tag thus eliminating duplicate tags altogether.