The 12-year-old in the bowling alley thrashed her customized purplish ball down the road for yet another perfect attack while I watched my chunk collapse in the gutter for the tenth time. It was my first time at the lanes in twenty years; I ended game one with a dismaying score of 13.
My mind was at odds with my own body regardless of the simple question of which foot would start the stride. You can book a bowling alley restaurant online if you are planning to host an occasion full of entertainment.
I threw a strike the next frame of game two — then several balls which began straight but arched exquisitely to the gutter at the last minute. That is when it occurred to me that advertising a company and bowling share four basic rules.
Stay in Your Lane. If you wish to score, the primary aim is a concentrated aim that moves your ball to the center of the pins.
The boundaries that determine our advertising purposes are not as well recognized as a bowling alley path, but conceptually, they're the same.
Your advertising message must talk to your prospect's most extreme desire if it is to deliver measurable results.
Locate and Perfect Your Stance. My bowling spouse towers over me six inches. He told me to reach behind the dots, take four strides, and aim the ball down the center of the lane.
That process worked for him, but not me. What worked best for me was standing ahead of this line, taking three steps, and aiming for the perfect edge of the lane.
Advertising systems are exactly like bowling — we need to customize them a bit to make them fit our company or personal style.