Social media is am essential component of any business’s marketing strategry, so it was not surprising that an episode of the livestream show for Podiatrists, PodChatLive would devote an episode to social media marketing for podiatry busineses. PodChatLive is a weekly lives trema of Facebook that is hosted by Craig Payne from Australia and Ian Griffiths from England. They have a different guest on for each episode and discuss a wide range of topics, answering questions that are posted on the Facebook feed. At the consclusion of the live, the recorded version is loaded to YouTube and the audio versions uploaded as a podcast.
For the PodChatLive episode on social media, they had a discussion with Jill Woods and they talked about why health professionals often see marketing as a dirty word, and Jill gave some good information on the way we can re-frame this and use it for the good of the podiatry profession. They also talked about the pros and cons of social media and discussed some of the different social media platforms available and how to use them, and ultimately how they can be used for good by all. There was also a discussion on how the professional/governing bodies could or should use social media. Jill Woods first worked in marketing back in 1988, long before the internet came into existence and before she had ever heard the word podiatry. Since then she has worked in a number of marketing specific roles and also trained as a podiatrist before working as an associate in a podiatry practice and then running her own private practice. Jill has widely lectured on and about podiatry. She has since gained a Masters in adult training & education and started five different online and offline businesses in an attempt to find something that would fit with her nomadic life as a military wife.