Dubbed the future of visual content, animated infographics take the power of static infographics to a whole new dimension – one that uses motion and sometimes even sounds to add a more appealing element to the outdated form of content marketing. While the days of static infographics are becoming numbered, the future of animated infographics is already revolutionizing the way infographics are received.
The evolution of the static infographic from an effective blend of text and images to motions, music, sound effects, and even voice overs, makes animated infographic video a more universally acceptable medium for conveying information and messages-much like video content.
Animating different elements in an infographic is a great way to more effectively present and visualize information and data that are all too often hard to understand. Animated infographics make these kinds of information and concepts more meaningful and palatable with the help of representational graphics, embedded numbers, and an engaging storyline.
Iconic or representational graphics are great tools for depicting key, but often abstract concepts. In many cases, the creative use of symbolism, such as representations from the physical world, help audiences better understand important ideas and concepts which can be difficult to visualize/explain otherwise. A storyline, on the other hand, is a highly compelling way to add meaning to the information being relayed.